Mini case studies.
How creators generate UGC. How brands convert with it. Three campaigns, three creators, and the numbers behind them.
Full case studies, raw assets, and creator examples are shared privately with prospective partners under NDA.
Request Full DetailHalo Wellness
Wellness / Supplements
The Creator
Maya K., health & wellness creator, 180K followers, known for unscripted supplement reviews and morning routine content.
The Brief
Produce 8 to 10 raw, unscripted UGC clips per month across three angles: morning ritual, gym bag staple, and honest first-impression. No scripted voiceover. Real lighting, real bathroom, real opinion.
What We Did
Sourced Maya from our roster. Briefed her on the three hook angles, shipped product, managed usage rights and payment, and built a rotating library of 40+ assets within the first quarter.
ROAS on Meta when UGC clips replaced polished studio ads in the prospecting campaign
Pieces of content produced per month, enough to feed paid, organic, and email channels
Lower CPA after UGC was introduced into the always-on funnel vs. the prior static-image control
Maison Rose
Beauty / Skincare
The Creator
Jade L., beauty creator, 240K followers, known for detailed product breakdowns and 'no-makeup makeup' tutorials with high save rates.
The Brief
Launch a new tinted serum with a creator-led campaign that feels like peer advice, not advertising. Three hero videos: routine integration, before/after, and a 'worth it?' verdict.
What We Did
Matched Jade to the serum's skin-tone range and price point. Ran a two-week content sprint with daily check-ins, shipped the hero videos plus 15 cutdowns for Reels and Spark Ads.
Sell-out of the launch SKU after the hero video went live across Jade's audience and Spark Ads
Organic impressions in the first 10 days, with a 4.8% engagement rate on the primary hero video
Saves on the 'routine integration' video. The highest-intent signal for a skincare purchase
Palma Club
Hospitality / Lifestyle
The Creator
Sofia R., lifestyle and travel creator, 320K followers, known for aspirational but accessible hotel and restaurant content with strong save-and-share behavior.
The Brief
A quarterly content series showing Palma Club through the eyes of a frequent guest. Not a press trip, not an ad. Real bookings, real meals, real captions.
What We Did
Structured a rolling retainer: one stay per quarter, three content drops per stay, with briefs tied to seasonal programming (summer pool, fall dining, winter spa). We handled the calendar, approvals, and asset tagging.
Engagement lift on Palma Club's organic channels during the quarters with creator content vs. quarters without
Continuous pipeline of fresh, seasonally relevant content without the overhead of one-off negotiations
Of direct booking inquiries in tracked months mentioned 'saw it on Instagram/TikTok'. The highest attributed channel
"We need the engine, not the chaos."
If these numbers feel like the direction you're heading, tell us where you are. We'll reply with a short audit and a proposed scope.